Money Matters

Why I am so in love with deadlines

‘Deadlines…I love the whooshing noise they make as they go by,’ Douglas Adams (1952 – 2001).

On the 11th March 2012 Douglas Adams, had he lived, would have been 60-years-old.

Famous for the Hitch Hikers trilogy (in 5 parts) as well as the Dirk Gently novels, he was an astonishingly gifted writer, but for one thing – his difficulty with keeping to deadlines.

He once even had to be locked in a hotel room for 3 weeks with his editor so he would finish the book So Long, and Thanks For All The Fish.

When it comes to our private practices, many of us have the same problem. We would far rather be working IN our practices, seeing and treating patients – than working ON our practices, doing the marketing to get patients in through the door.

I think part of the reason for this is that it isn’t necessarily very easy – certainly it doesn’t come as easy to us as treating patients, because we’ve all done that for many years. Now all of a sudden we have to learn something new. And because it’s new and difficult (at first) we’re out of our comfort zone and tend to avoid it.

But you know, anything worthwhile takes time and effort. It took time and effort (didn’t it just!) to reach the level of consultant, and to grow and develop your private practice will take time and effort too.

Now, locking yourself in a hotel room for three weeks to sort out your practice marketing may or may not be a bit extreme.

But if you tackle it head on, not only will it get easier but also a lot more FUN as you start to see your income rise, and your practice grow.

So why not sit down with your diary and allocate some time where you are going to plan out your marketing campaign. Writing some articles, record some videos. Launch that website.

Because in the same way that the Hitch Hikers books went on to sell millions of copies and make Douglas Adams a very rich man, the time you invest on sorting out your marketing will pay you back many, many fold over the coming years.

For free daily tips on how to grow your private practice visit Private Practice Expert.

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