Our leaders are really super-glued to the idea that ‘the market will fix everything’ - the less regulation, the better.
Perhaps nobody has pointed out that this is exactly what American politicians used to say right up until the fall of ENRON. The Department of Health’s own webpage on obesity predicts that if no action is taken, by 2050 50% of women, 25% of children and 60% of men will be obese. So what do they do? Genius - nothing! Let the market sort it out. If you thought the last government didn’t stand up to the food industry, then this bunch has rolled over, handed over the family silver, and mortgaged the estate.
The ’strategy’ is based on two beliefs: 1. that all those fat people just need to try a bit harder to control themselves, and 2. that markets are capable of self-regulation.
So, do we get regulation of the food industry? Legal limits on fat, sugar or salt contents? Restrictions on fast food advertising? No, we get a talking plate.
Yes, on the news this morning, we were told about a plate (imported from Sweden since we can’t even make our own crockery now). It weighs the food for us, as it’s too much effort to do it ourselves, and then tells us to eat more slowly in case we’re gobbling impolitely - hopefully not in Swedish, although it would probably be just as effective.
Now that we’ve got the talking plates, the government has quietly disbanded the expert group on obesity, most of whose members were, strangely, unhappy with Andrew Lansley’s decision to focus his obesity strategy on cosying up to the multi-billion pound food and drinks’ industry.
Evidently the constant criticism was getting too much for him, particularly after he had suffered a stinging rebuke from Jamie Oliver - the “government’s obesity strategy is worthless patronising rubbish. Eight year olds could come up with a better strategy”. I didn’t realise celebrity chefs were so articulate.
Like it or not, history tells us that people don’t change their habits easily. Smoking rates only fell substantially when education policies were combined with legislation which really made smoking inconvenient. The tobacco industry fought every step of the way, in the teeth of the evidence, and the food and drinks industry is no different.
You only have to look at America to see what lobbying can achieve - only this week the US congress, faced with an attempt to make school lunches healthier, fought against a plan to limit the serving of fast food. The move followed intense lobbying from the frozen food industry. I can only imagine what industry lobbying goes on in Whitehall, but it’s obviously effective.
In the futuristic Pixar film Wall-E, humans are portrayed as enormous blobs, carried everywhere because they are too fat to walk. I already see patients like this at work. The longer this government prioritises industry interests before public health, the more I think this really is the way we’re heading.
